Evaluating Another Pitch

I have decided to evaluate Sam Cook from my class for the pitch for his magazine-
Sam Cook Magazine Blog: Media Pitch

What I believe he did well was you could show that he has done research into his target market and knows exactly who he is aiming his magazine for. By using 'Laptop Generation' as 2 of his 25 words was a good choice because it implies that he knows exactly what his target market are interested in and what part of todays society consists of. He's decided to use black, white and blue as his colour pallet; I think this is a good choice because he's sticking similarly the conventional black, white and red. By changing the red to blue however I believe it will suit his target audience better. After seeing 'Inspiration/ artists' I gain a clear idea as to where his inspiration has come from- it's a reassuring thing to see that the inspiration is all very similar because you know exactly where their ideas have come from and they magazine should show consistency because the inspiration is all connected.

Some uncertainty I have of the magazine is the name that has been chosen. I think the name 'BeatMatch' is different and memorable, on the other hand I'm unsure as to the relevance it has to a DJ magazine (but this could just be due to my lack of knowledge of the genre of music). Sadly there aren't as many DJ magazines around compared to the mainstream or indie/ alternative which means Sam will have to do more research other than looking at NME and Mojo.

Overall I think Sam did a good job with his pitch and showed much confidence when pitching his idea. I think he has proved to have done a substantial amount of research, but more could still be done- I'll look forward to seeing the final product!