Audience Profile

My target audience involves two different types of people, yet they both have something in common- the love of punk music. I have decided to go for people of an older generation that grew up with punk music, followed by people of a younger age that still appreciate the music.

Ash, 47 is a hard working family man but can always make time to appreciate music. His favourite genre of music is punk music from the era of the 70's and 80's, with bands such as The Jam, The Buzzcocks, Sham 69 and The Clash. He lived his childhood listening to these bands, worshipping the likes of Joe Strummer and living the life of a punk with his fellow punk rockers and mods. He doesn't have a specific favourite shop because he doesn't pride himself on his apprearence as he believes he's already 'lived that part of his life'. Films thathe shares an interest in include The Italian Job, The Great Escape and Quadrophenia. As well as music, he has many other interests, some of them including: going to gigs, playing football and socialising. He has dislikes such as main stream pop music, badly played football and high technology. For a magazine Ash would spend around £3 maximum per issue. He believes he has reached all his goals but an ambition he still has is to provide for his family and still manage to keep a 'cool' image for a man of his age. He likes to buy music magazines that consist of 'real' bands with nothing of pop music inside.

Lucy is a 17 year old student studying A levels. She prides herself on her appearence and bases her look on the music she is passionate about. Her favourite genre of music is punk, and likes bands such as The Clash and The Sex Pistols, but also like MOD bands such as The Who. She finds herself wishing she was an '80's kid' because from this era she has a great interest in. She likes to wear these bands t-shirts to promote her love for them, and purchases most of her clothes from vintage boutiques. Some of her favourite films are similar to fellow target audience, as well as classic films such as Juno and Napoleon Dynamite. Other interests of hers include going to gig ands festivals, shopping, socialising with friends and keeping active. However, her dislikes involve: R & B and hip hop music, people who essentially 'boast' about their lifestyle and various others. She is willing to pay around £2.50 for a regular music magazine. An ambition in her life is to do well in school and later go on to have a successful careers- managing to sustain a passion for music.

The video below shows a good example of a classic punk band- you see an insight as to how they dressed, the type of music they played and the fans they had.