Tuesday, 14 December 2010
Analysing Mixmag Magazine (Front Cover)
Background
-It was first launched in 1982, but the first issue was printed a year later.
-It's a British dance and clubbing magazine.
-The editor is Dave Seaman, who is also a DJ.
-It was originally a newsletter for DJ's but then turned into a magazine that covers dance events, reviews music and club nights.
-Between 2008 and 2009, the magazine had a circulation of 26,000.
-The magazine has also released a number of CD's that went by the name of 'Mixmag Live'.
Front Cover
-After looking at various issues of the magazine I can see that they don't stick to a colour scheme. However, the do stick to using bright colours. The colour pallet on this front cover is white, pink and black- all quite contrasting colours.
-By using a white background on the front cover your eyes are immediately drawn to the bright pink used for the masthead and puffs.
-The bright colours are also added to by having the model wearing a pink and blue that are quite metallic so it would capture your eye when on a magazine stand. Due to them using a long shot you also gain more colours.
-By having headphones and DJing equipment as props, the idea of it being a dance magazine is reinforced.
-The bar code has been placed in the bottom right hand corner which is the usual positioning.
-The blonde haired, skinny model carrying a small dog is someones stereotypical idea of a famous female, and the good body shape is essentially what the public want to see.
-There is a number of other DJ's listed at the bottom right, and images at the top right, which will attract the readers because they want to know about their idols/ stars.
-"HUGE XMAS & NYE PARTY GUIDE" is in a pink bubble which stands out more than the rest of the text, and will attract it's target market, because you associate dance music with young people and students, who will be interested in parties.
-Having the "I" different to the rest of the font gives it a distinguished look and recognisable if your saw it in a store.
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Megan; excellent detailed research so far, well done!
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