Evaluating Another Pitch

I have decided to evaluate Sam Cook from my class for the pitch for his magazine-
Sam Cook Magazine Blog: Media Pitch

What I believe he did well was you could show that he has done research into his target market and knows exactly who he is aiming his magazine for. By using 'Laptop Generation' as 2 of his 25 words was a good choice because it implies that he knows exactly what his target market are interested in and what part of todays society consists of. He's decided to use black, white and blue as his colour pallet; I think this is a good choice because he's sticking similarly the conventional black, white and red. By changing the red to blue however I believe it will suit his target audience better. After seeing 'Inspiration/ artists' I gain a clear idea as to where his inspiration has come from- it's a reassuring thing to see that the inspiration is all very similar because you know exactly where their ideas have come from and they magazine should show consistency because the inspiration is all connected.

Some uncertainty I have of the magazine is the name that has been chosen. I think the name 'BeatMatch' is different and memorable, on the other hand I'm unsure as to the relevance it has to a DJ magazine (but this could just be due to my lack of knowledge of the genre of music). Sadly there aren't as many DJ magazines around compared to the mainstream or indie/ alternative which means Sam will have to do more research other than looking at NME and Mojo.

Overall I think Sam did a good job with his pitch and showed much confidence when pitching his idea. I think he has proved to have done a substantial amount of research, but more could still be done- I'll look forward to seeing the final product!

Pitch and Evaluation

Overall I believe my pitch went reasonably well. This was due to the content that was in my mood board- I'd like to think it contained enough information for my audience to gain an understanding of what my magazine will be about, where my inspiration came from, as well as what it will consist of. I also thought that I delt with the questions in a professional manner. I think I showed I was confident with my answers because I was able to give a clear explanation as to why I'd chosen certain aspects. However, I think on my moodboard I should have made clear who I was targeting and not have presumed that the audience would guess. It is important for people to know who your target audience is because then they can compare your pitch to whether it's appropriate to whom you are aiming it for.

I was asked about who would be on the front and unfortunately at the time I still hadn't completely decided. I believe I said in the answer I wanted a strong punk looking band with a mixture of girls and boys- this idea I am going to stick to.

Another question was about how I would get my magazine to appeal to the punks that grew up in that era as well as younger people who have a passion for the music. This was quite a difficult question to answer because I have to make sure I get my marketing techniques completely correct otherwise I could end up losing half of my target audience. To be able to do this I have made the decision that my magazine will be called Anarchy. I made this decision because I think people from the 70's and 80's will immediately recognise the name if they are aware it's a punk magazine because they'll think of the classic band The Sex Pistols. This should support the idea of original punks and hope that the new bands that will feature in the magazine will share similarities.